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Lasso
Branding
The School of You is a training institute focuses on Transactional Analysis and Psychodrama, designed to offer a lighthearted, approachable, and friendly experience. Inspired by Alice's journey of self-discovery in Wonderland, the branding incorporates whimsical visuals that evoke a sense of curiosity and personal exploration. While the subjects covered are deep and complex, the overall theme creates a perception of a close-to-heart experience that encourages self-learning in an engaging and imaginative way.
Branding and Stationary design
![](https://static.wixstatic.com/media/19c720_d169f1febbd1489dbb2f46b1a071dde1f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/19c720_d169f1febbd1489dbb2f46b1a071dde1f000.jpg)
![Binder-Box-Mockup-Slash-Series-03.jpg](https://static.wixstatic.com/media/19c720_d80a3ae11bfb4b61bfac02bef8a694c2~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Binder-Box-Mockup-Slash-Series-03.jpg)
![1-Envelope-Mockup.jpg](https://static.wixstatic.com/media/19c720_28e02c0c61614819bbadd5e5fa4cb0cd~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/1-Envelope-Mockup.jpg)
![2-Brand-Identity-Mockup.jpg](https://static.wixstatic.com/media/19c720_4c73b4a5a5544d01b8d1faf6264ad6e6~mv2.jpg/v1/fill/w_980,h_639,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2-Brand-Identity-Mockup.jpg)
![Business-Card-85x55-Rounded-Corner-Landscape-Avelina-Studio-1.jpg](https://static.wixstatic.com/media/19c720_167c9fd7de0b46a587762c0b1e51ee08~mv2.jpg/v1/fill/w_980,h_704,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Business-Card-85x55-Rounded-Corner-Landscape-Avelina-Studio-1.jpg)
![Business-Cards-Mockup-Slash-Series.jpg](https://static.wixstatic.com/media/19c720_8d6a3fa96e2c43beb46c3003eb5489e2~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Business-Cards-Mockup-Slash-Series.jpg)
![Urban-Poster-Mockup.jpg](https://static.wixstatic.com/media/19c720_63e9ac831e064c8083c896961602afa6~mv2.jpg/v1/fill/w_980,h_557,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Urban-Poster-Mockup.jpg)
![3.jpg](https://static.wixstatic.com/media/19c720_0e41c299def44132954d37953c9c3a7b~mv2.jpg/v1/crop/x_0,y_96,w_2000,h_1094/fill/w_980,h_536,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3.jpg)
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