When we changed the positioning of  Glance from 'Harpal Happening' to 'It starts with a Glance,' it necessitated the creation of a compelling campaign aimed at Glance users. Our campaign's core insight revolved around Glance's role as a smart lock screen, delivering fresh and diverse content, including news, articles, entertainment, games, all designed to ignite inspiration. Glance eliminates the need for users to actively seek out inspiration; instead, it brings inspiration directly to their lock screens. To effectively communicate this message, we crafted a series of engaging campaign films and captivating static visuals for the lock screen. These elements serve as enticing nudges, encouraging users to click and watch the films, thereby embracing the inspirational world of Glance. I have lead the creative team and contributed with creative direction of the whole campaign, image editing and the layout designing of the static creatives.