I had the incredible opportunity to contribute to a comprehensive campaign for India's first and largest live festival. As part of this project, I played a pivotal role in designing the branding elements for the event, providing art direction for the still layouts, and developing ideas for internal branding. Additionally, I was involved in conceptualizing and co-writing the campaign films, which aimed to showcase different aspects of the festival, including entertainment, shopping, and gaming. It was a challenging and fascinating endeavor to create a series of five films, consisting of a master film and four extensions, all shot exclusively in a unique 9:16 aspect ratio—an unprecedented feat in India's film industry, especially with the inclusion of a popular Bollywood celebrity. However, the campaign extended beyond just films, as we also developed augmented reality (AR) filters and even a game to enhance the overall campaign and raise awareness about the Glance Live Fest. This project allowed me to showcase my versatility and creativity in various mediums, contributing to a dynamic and immersive campaign experience for the festival attendees and supporters.