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Duroflex Bed Linen launch campaign
Print and Digital static advertising Campaign
The brief was straightforward: highlight the product's aesthetics, ensuring it takes center stage without resembling a typical catalog shot. The goal was to create a lifestyle-oriented visual that resonates with the audience. To achieve this, I conceptualized showcasing leisure time spent on the bed, captured from a top-angle perspective. This approach seamlessly blended the product's appeal with a relatable, relaxed setting, bringing the narrative to life.
Campaign Idea | Creative Direction | Visual Designing
Campaign Creatives
![Artboard 1 copy 25_1.5x-100.jpg](https://static.wixstatic.com/media/19c720_ad93c1e036d74c43bfef0a07d0b99f7a~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy%2025_1_5x-100.jpg)
![Artboard 1 copy 26_1.5x-100.jpg](https://static.wixstatic.com/media/19c720_eb4e7d8aab654372ae4bc8ad0649294a~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy%2026_1_5x-100.jpg)
![Artboard 1 copy 24_1.5x-100.jpg](https://static.wixstatic.com/media/19c720_ca9f3f2218a24033b6a0611928c1d7ba~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy%2024_1_5x-100.jpg)
![Artboard 1 copy 28_1.5x-100.jpg](https://static.wixstatic.com/media/19c720_f489d8c7a4d44e78ae09440a7fe9c081~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy%2028_1_5x-100.jpg)
![Artboard 1 copy 27_1.5x-100.jpg](https://static.wixstatic.com/media/19c720_43f7008fcaf5420aa1a09a2db85c50c2~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy%2027_1_5x-100.jpg)
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