The launch campaign for Cinepolis theaters in Muscat, a city known for its diverse population of individuals from various parts of the world. The central idea behind the campaign was to position Cinepolis as a place that brings people together through the power of cinema, showcasing a wide range of movies and genres that cater to different tastes and preferences. Through careful planning and creative ideation, we developed a campaign that celebrated the multicultural nature of Muscat, emphasizing the universal language of cinema that transcends cultural boundaries.
Co-Art director: Poonam Rao